The homepage has an intuitive menu followed by a banner image and a tagline. This is where visitors will concentrate much of their attention on the site. The banner image displays a unique offering and what differentiates their businesses from others. The tagline states the overall purpose and objective and also highlights the company’s brand to the public.
Testimonials are added to capture the visitor’s attention. Testimonials help people decide whether they want to stay longer and continue browsing the site or not. They are also used to capture the attention of visitors and browse. An excellent way to keep them on your site is to show reviews and testimonials.
A newsletter can help you in enhancing your target audiences. Put information about the newsletter on your website and capture data and contact details of new audiences by inviting them to subscribe. Identify what your prospects are really searching for, and send email newsletters, including crucial aspects.