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Our client was a well-known Law Firm with more than 100 leads a month, yet they wanted more. They came to us with years of campaign data, which had already shown growth and progress. This isn’t a case study about a “quick win.” Our experts thoroughly examined the campaigns to determine what improvements could be made.
With every client, we lay out a strategy: track leads throughout their journey and optimize along the way. That wasn’t any different. To achieve results, we proposed an integrated paid media strategic plan.
With the amount of data we received, we arrived at the following solutions:
To evaluate its data every week, we used call tracking technology to analyze which keywords, channels, and advertisements generated quality phone calls for their company.
We used Dynamic Search Ads to maximize their targeting possibility for Google to combine the different landing pages in separate situations. This helped us to find new and powerful keywords to add and optimize more relevant campaigns.
Our team at Digibulls thoroughly researched the law firm’s target markets and ascertained which marketing strategies will be necessary for the company’s objectives to be achieved.
Then we were able to highlight and enforce the digital marketing opportunities which would have the greatest influence. We also established their digital presence so that they could have a fair shot of competing online.
The number of organic visitors to a law firm’s website has been boosted by 39%.
We didn’t want to get away with anything less than remarkable, and our results prove that. After evaluating phone call quality, we turned the budget and optimizations to those day hours that generated the most qualified leads. We managed fast-acting advertising plans to gain results because we took the time to understand their clients and company.
