Shopping Ads displayed above Google research result. These Ads include product images, prices, and store information. Shopping Ads attract high click-through rates. They help you increase your brand awareness or remind the audience to make a purchase.
All of this depends on the bidding strategy. Initially, you set up the maximum you want to pay and google can spend up to 20% more for that bid. The maximum a client can spend per day is up to 2x the max daily spends and not more than 120% of the month overall. Depending on your budget and goals, we’ll tailor a plan for your PPC Ads to get to you a solid ROI.
While the numbers might vary vastly, we assure you that PPC Ads are very much clicked on. Stats from 2019 show that 64.6% people click on google sponsored Ads while shopping online. PPC Ads have some strong click through rate power.
Google has few well devised methods to deal with Click fraud. If a bot is planted to click on certain Ads Google will trace and block the specific IP Address. However, one needs to pay for the manual click on his/her respective Ads. You can easily stop competitors from using up your valuable budget if you strike first.
There are several ways to track your PPC campaigns and progress. You can leave this to us, we assure to provide constant updates and regular reports to all our clients. Your progress can be generally tracked through Click Through Rate (CTR), keyword performance, landing page performance, or quality score. We analyse your cost per conversion i.e. the amount being spent on gaining new customers as well as ROI. We also make use of Google Analytics and Google Ads interface to gain valuable information.
The position of Ads will depend upon your desired area of placement as well as the amount of competition that exists for each search term. You might end up on Page1 or Page5 depending on the auction outcomes. Google will determine where your Ads are relevant and display them accordingly.