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While the majority of companies consider SEO as an efficient approach for long term growth, sometimes you really need an immediate boost, that’s where PPC services come into action. If your business is struggling to gain a foothold in the market, looking to expand, or improve annual growth – a proper PPC can make it happen. Our PPC management services enable you to pay only for the clicks you want, from your target audience. Our services allow you to utilize a full suite of paid advertising formats that deliver instant results for your site. Our PPC services are all about simply delivering a targeted advertisement to your potential customers at the exact moment they’re surfing relevant things. DIGIBULLS’ PPC services involve in-depth research, testing, adaption, refinement, and scaling. Our dedicated PPC team has a proven structured approach to help your business hit the ground running.
itten Text Ads offers some very obvious benefits like improved click-through rate, better quality scores, lowered cost per action. These types of Ads provide snippets of business information as well as links to call on mobile.
Shopping Ads displayed above Google research result. These Ads include product images, prices, and store information. Shopping Ads attract high click-through rates. They help you increase your brand awareness or remind the audience to make a purchase.
All of this depends on the bidding strategy. Initially, you set up the maximum you want to pay and google can spend up to 20% more for that bid. The maximum a client can spend per day is up to 2x the max daily spends and not more than 120% of the month overall. Depending on your budget and goals, we’ll tailor a plan for your PPC Ads to get to you a solid ROI.
Google has few well devised methods to deal with Click fraud. If a bot is planted to click on certain Ads Google will trace and block the specific IP Address. However, one needs to pay for the manual click on his/her respective Ads. You can easily stop competitors from using up your valuable budget if you strike first.
There are several ways to track your PPC campaigns and progress. You can leave this to us, we assure to provide constant updates and regular reports to all our clients. Your progress can be generally tracked through Click Through Rate (CTR), keyword performance, landing page performance, or quality score. We analyse your cost per conversion i.e. the amount being spent on gaining new customers as well as ROI. We also make use of Google Analytics and Google Ads interface to gain valuable information.
The position of Ads will depend upon your desired area of placement as well as the amount of competition that exists for each search term. You might end up on Page1 or Page5 depending on the auction outcomes. Google will determine where your Ads are relevant and display them accordingly.
While the numbers might vary vastly, we assure you that PPC Ads are very much clicked on. Stats from 2019 show that 64.6% people click on google sponsored Ads while shopping online. PPC Ads have some strong click through rate power.